My Christmas Elf project for https://naughtyelfideas.com/ is on a global tour in 2026. In May I had a talk at the AWS Summit in Stockholm. A month later I got the opportunity to present a Lightning Talk version at the Amazon headquarter campus in downtown Seattle, for the invite-only partner event “AWS Ambassador Global Summit“. It was an inspiring event sharing the stage with fellow Ambassadors, and as a nice bonus the pro AWS event team recorded the whole show. I’ve uploaded my contribution and you can watch it below.
Introduction
Many Generative and Agentic AI projects these days are about document processing and business workflow automation. This one is about elves. In this talk I explained which problems and opportunities this platform solves and lessons learned along the way.
Takeaway
Experiment with creative use-cases to get hands-on experience with what bleeding edge technology can solve.
- The unique value proposition of Naughty Elf Ideas
- Solution architecture of the Naughty Elf Ideas platform
- Lesson 1: Construct prompts according to model provider guidance
- Lesson 2: Prompt engineering alone wasn’t enough, RAG changed everything
- Lesson 3: AWS Step Functions vs. Amazon Bedrock Agents – Why I chose deterministic orchestration
- Wrap-up and encouragement